Digital Marketing Specialist
Marketing | Chennai | Full-time
About the Role
Reporting to the Marketing Head, the Digital Marketing Specialist will be responsible for planning and executing performance marketing strategies. This includes managing Google and Meta ads, email campaigns, and analytics dashboards to track KPIs and optimize performance.
Responsibilities
- Set up and manage paid ad campaigns on Google, Facebook, Instagram, and LinkedIn.
- Work with design and content teams to build campaign assets.
- Track campaign metrics and optimize based on ROAS and CPL goals.
- Conduct A/B testing and analyze audience segments.
- Assist in creating content calendars, blogs, and lead magnets.
Requirements
- 2+ years experience in digital marketing or performance marketing.
- Hands-on experience with Google Ads, Meta Business Manager, and LinkedIn Ads.
- Familiarity with tools like HubSpot, Mailchimp, or ActiveCampaign.
- Strong analytical mindset with the ability to present insights.
- Excellent communication and teamwork skills.
Our Values
- Dream Big
- Keep it Simple
- Make it Happen
- Win Together
Company Culture
Cleta Software values results, ownership, and collaboration. You’ll work on high-impact campaigns for a variety of industries with freedom to experiment and innovate.
Hiring Process
You’ll go through a quick screening call, a campaign breakdown discussion, and a final interview with our marketing head. We love data and creativity — expect questions on both!